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Operators must become Supermarkets

Infinite choice is the answer. Why limit the product portfolio to a reduced number of content options? A limited choice creates the following issues:

• Limited repeat business
• Limited number of unique subscribers
• Limited shelf life of existing content
• Limited understanding of a consumer's true tastes
• Limited product placement opportunities

The general consensus among operators and service providers is that what is popular is what will sell. It's a tried and tested methodology. This is certainly true and is also profitable. But what of the content once it is considered to be past its use by date? The constant re-invention of popular content is a resource rich process; and the constant reinvention of content offerings will also result in a constant change in user retention numbers. All content past and present has some value to someone; but nine times out of ten they will never find it. Who will return again and again just to search for content that they are never able to find?

True personalization and adaptation is the key. The right content to the right user at the right time...Give them access to everything; and most importantly, don't just help them find it but put it in front of them each and every time they log on. Welcome to Mooga!

Mooga provides the means to gain profit from your whole content portfolio by recognizing content items that complement the subscriber's tastes and placing such content in front of them. Not just from recent content items, but from the whole content portfolio. Context not content is the primary motivation for our solution. Content that has drifted from the realms of "popular" genres is relegated to the content graveyard. No longer popular, so no longer profitable, right? WRONG. This content is just sitting on a server, it is not costing anything to be there...Why not profit from it?

If it's there to be found, the consumer will find it. If the consumer's tastes are known, it can be placed within their reach. Each and every time they log in. Mooga creates a personalized shopping experience for every consumer by learning their download behaviour. Mooga creates a personal storefront for each and every user that contains only items that are within the scope of the consumer's learned interests. And all content types; not just wallpapers or games. Everything...

Give the consumer items of relevance and they will return again and again. Create a rapid download process and consumers will spend less time surfing and more time buying. Give a consumer infinite choice and they will make infinite choices.

And don't just rely on strengthening search to better the experience. Search is still a reactive, not proactive approach. Give the consumer what they want, when they want it; and use Mooga to provide them with content before they even realize they want it! Empowering search whilst not addressing the need for everything to be available will only allow end users to find limited content items faster.

Web functionality is not achievable on the mobile handset today. It is a limited medium. A non adaptive storefront approach will not allow for maximized profits from a complete content portfolio.

99% of Rhapsody's top 400,000 tracks stream at least once a month?. Why? Because it is there for the taking. Similar rules will apply to mobile content portfolios; but only through the use of effective filtering, recommendation and personalization techniques. Niche markets singularly are called niche markets for a reason. Combine the various niche markets and the numbers speak for themselves.

Mooga's constantly evolving and constantly learning artificial intelligence methodologies identify niche markets within the consumer space and content universe. These are markets that would otherwise be unidentifiable using normal data mining methods. The engagement of multiple niche markets not only provides a means of generating revenue from so called "dead" content items; it also ensures repeat business by giving unique consumers content of interest that would usually be impossible to find.

Consumers will repeatedly buy on impulse. Impulse buying will dramatically increase in direct relation to relevance. An end user WILL purchase more items that are relevant. They will not tolerate having to sift through items that are not in order to find something interesting.

The Mooga solution also encourages viral marketing by providing a recommendation and reward model. By achieving this, all customers have the potential to become sales agents. The peer to peer functionality grows your consumer base at a rapid rate.

The AI functions that Mooga performs will not only determine if a specific content item is relevant to the consumer it will move it to their personal storefront. Mooga does not discriminate against content type, content category, customer storefront or the current popularity of the content. If it is deemed relevant, it will be offered to the consumer. The consumer's choice based on this offering will then determine Mooga's next plan of action. Context, not content is king!

Currently, many operators have just become pipes for content providers. CP's determine what is available and fight for better revenue shares. It is the operator's customer, the operator's infrastructure. This also means that in many cases, the end user must go off portal in order to access content. If everything is available on portal will consumers go off portal? By unleashing the power of Mooga -Infinite MoCo, the operator takes back control.

Mooga is a personal account manager, butler, recommender and friend to each and every one of your customer's. Don't give consumer's what you think they need. Give them what they want! Mooga -Enhancing the power of the TRUE mass market.