White Papers
Operators must become Supermarkets
Infinite choice is the answer. Why limit the product portfolio to a reduced number of content options?
A limited choice causes many issues...True personalization and adaptation is the key. The right content
to the right user at the right time...Give them access to everything; and most importantly, don't just
help them find it but put it in front of them each and every time they log on...Don't give customers
what you think they need; give them what they want. Address the true mass market...
The Moconomics of Mooga
The current mentality is that if a content item is deemed to be out of date then it should be moved out of circulation...
Once they are felt to no longer fit the mainstream genre they are slowly and repetitively moved down the already limited
product scale and then banished completely. Fact is: Mainstream is NOT the majority!..... Catering to multiple niche
markets not only provides a means of generating revenue from so called "dead" content items; it also ensures repeat
business by giving unique consumers content of interest that would usually be impossible to find.
They WILL return because of it. Mooga empowers the long tail of digital content on mobile...
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