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5 R's of Mooga

RESHAPE A whole new mobile world

Mooga changes the perceptions of WAP on the mobile handset. As a result of the built in Artificial Intelligence system, each user has their own personalized page on WAP created every time they log in. This personalized view has been created by determining their individual likes and dislikes and has adapted accordingly. No more of “What I See Is What Operators Think Is Best”. By learning the patterns of users, Mooga determines what is of interest, giving them a whole new world and an enhanced experience on mobile. Providing a very personal touch,it changes the way of using WAP and negative attitudes towards WAP. No longer just a page with links for downloading content but much, much more.

REMEMBER Your personal mobile friend and butler

Once Mooga reshapes and personalizes the WAP on mobile for the user, it does not stop there. Basically, it is like your friend and butler. It remembers what you like and dislike and reacts accordingly. The Artificial Intelligence system remembers the information and data and is constantly evolving and working at serving the user better; providing a better experience every time. The AI is a self-learning system that is learning from all the users everyday. By monitoring all information and data generated by all the mobile users, the system learns, understands, tracks and predicts the preferences and behavior of the subscribers.

RECOMMEND Intelligently knows your likes and dislikes

The AI in Mooga is constantly analyzing the information and data of each individual user and grouping preferences on each piece of content in the system. When the user enters the personalized page and performs actions like search or others, Mooga will notice. Combining past preferences and actions, it will generate the best results or response for the user. Also, it will make recommendations based on the best possible preference of the user from past understanding. A detailed profiling is conducted on the backend to ensure that the user is enjoying the moments and experience on mobile.

REFERRAL Share the information

Each individual user has personal preferences and tastes. On the other hand, a user can be part of a much bigger group that has similar interests and tastes. Mooga allows the user to share their findings and also the resource. When the other party receives the referred information, a link is provided whereby the receiver will be able to view the content and download the content through the mobile network. This strongly encourages users to spread information and content on the mobile network. In other words, the “viral effect” is actively and subconsciously promoted.

REWARD Set off the multiplier effect

When subscribers refer content links and information to other users and the referred content or information is then purchased; the referrer receives a Reward of the purchase done. This creates new revenue streams. Let your subscribers be your sales agents and help to sell to their own networks. The referrer does not receive money but a Reward credit. The subscriber can then use this credit to purchase further content items. On a whole, the Keynesian Multiplier effect is applied in this situation; and content sales grow with the viral effect and the Reward system. Max out avenues to sell the content! Users know what users like best and will refer what sells best.